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If you enjoy good food and want to learn about eating habits and table manners in Korea, it’s the ideal solution.


The Ultimate Korean BBQ Night Out

Although I’m not a believer of ghosts, it was still awesome to learn the history of all those places!


the Dark Side of seoul
extended edition

The Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.


The Dark Side of Seoul
Regular Edition
knowledgeable tour guides

Experienced Tour Guides

Our guides are old hats in Seoul, Korea. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their ‘hoods.

unique tours

Unique Tours

These aren’t conventional tours. These are the insiders’ guides to Seoul with no propaganda and no trips to salesmen.

easy secure payments

Easy Secure Payments

You can pay securely in USD online through credit card or pay in Korean Won by bank transfer or in cash.

unbelievable stories

Unbelievable Stories

Never be at a loss for party conversation again. Brag to your friends at home the real Seoul food you ate, the tales you learned, and the people you met.

We also have exclusive Private Mix & Match Korean Food Tours (kind of like “choose your own adventure”) and Premium Private Tours led by top experts.

Exclusive Private Tours

We also have exclusive Private Mix & Match Korean Food Tours (kind of like “choose your own adventure”) and Premium Private Tours led by top experts.

Trip Advisor 2019 Certificate of Excellence Hall of Fame
2018 Certificate of Excellence
2017 Certificate of Excellence
2016 Certificate of Excellence
2015 Certificate of Excellence

Seoul Tour Tips – Things to Do in Seoul

Latest Blog Posts

  • The New Guide to Noryangjin Fish Market 2021
    One of the best places to visit in Seoul is Noryangjin Fish Market. It’s like an aquarium where you can eat the exhibits. Unlike a lot of fish markets around the world, many of the fish are still alive in tanks. Because of that, it doesn’t smell as rank as other markets. This is a … Read more
  • 10 Unique Souvenirs You Should Get In Seoul 2021
    What to buy in Korea? Here are some Korean souvenirs. One of the most stressful parts of traveling is getting Korean souvenirs and gifts for friends, family, and office mates. What are good things to buy in Korea? I’ve lived in the Seoul area since 2004, and I’ve been a tour guide for a few … Read more
  • Seoul Hotels: Where To Stay In Seoul in 2021?
    In my experience talking to our tour guests, the most popular Seoul hotel areas are Myeong-dong, Hongdae, Jongno, Itaewon, Insa-dong, Dongdaemun, Bukchon, and Gangnam. Some people have loved their places. Others have shown regrets. It depends on your expectations and goals. Here is a quick rundown of each area. Gangnam Hotels Going “Gangnam Style” has … Read more
  • Things To Do In Seoul 2021 | The Ultimate Checklist
    Where are the best places to visit in Seoul? So many times, I get the question, “What are things to do in Seoul?” There are the conventional things, like visiting palaces and shopping in Myeong-dong. Yet Seoul is still new to many travel radars. You need an insider’s view on what is worth seeing, doing, … Read more
  • Parasite Filming Locations
    If you’re in Seoul and are a film of the Oscar-winning film “Parasite,” you will be interested in visiting some filming locations. Most of the film was shot on a sound stage. Half the Parks’ house was digitized, so it’s not available. Yet there are a few iconic shots that were filmed in different parts … Read more
  • 14 Must-eat Korean Foods In Seoul and Where To Eat
    I’ve been writing about Korean food in Seoul since 2004 at ZenKimchi. I’ve consulted Anthony Bourdain, Andrew Zimmern, Lonely Planet, Conde Nast Traveler, The Travel Channel, and other world media in finding the must eat Korean foods. Here’s the ultimate list. These are foods you can find specific restaurants for. I’m not including foods that … Read more