Check Out Our Experiences
Group discounts available for most events
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Private Tours
We also have exclusive Private Mix & Match Tours (kind of like "choose your own adventure") and Premium Private Tours led by top experts.
The Ultimate Korean BBQ Night Out
Eat like Anthony Bourdain
The Seoul Pub Crawl
Dive into Seoul's Nightlife
Mix & Match Private Tours
Create your own adventure
Chicken & Beer Pub Crawl
The Ultimate Night Out
Jasmine's Gangnam Secrets
Shh... Don't tell!
Premium Expert Private Tours
Personalized tour with top experts
Dark Side of Seoul
Korea's only ghost tour
Seoul Hike: The Historic Trail
Trek Through Folktales and Temples
Street Fashion Photography Walk
Learn cutting edge techniques
ALL-IN-ONE APP
"Get This Before Visiting Korea"
Don't go it alone
Eat with us!
Experienced Tour Guides
Our guides are old hats in Seoul. Some are bloggers. Some are interpreters. Some are chefs and food writers. They ALL have a passion to show visitors around their 'hoods.
Unique Tours
These aren't conventional tours. These are the insiders' guides to Seoul with no propaganda and no trips to salesmen.
Easy Payments
You can pay securely in USD online through PayPal or pay in Korean Won by bank transfer or in cash.
Unbelievable Stories
Never be at a loss for party conversation again. Brag to your friends at home the things you ate, the tales you learned, and the people you met.
If you enjoy good food and want to learn about eating habits and table manners in korea, it's the ideal solution.
HeleneAlthough I'm not a believer of ghosts, it was still awesome to learn the history of all those places!
DebIt's a tour which is off the normal tourist track which makes it even better.
JanetThe Dark Side of Seoul Tour was a blast! Joe was a knowledgeable and accommodating guide that told interesting stories with a dramatic flair! I was legitimately creeped out by a few of them.
RachelMEGA PHOTO SLIDER
GUIDES
Joe McPherson
Owner, Guide (BBQ, Dark Side, Chicken & Beer, Private)
Joe founded ZenKimchi as Korea's oldest food blog in 2004. He is a food writer and extremely minor celebrity.
Marie
Guide (Private)
Marie Frenette has called Korea her home for more than 10 years. She is fluent in the local language. She is interested in plant-based living, sustainability, globe-trotting and is also the volunteer Seoul rep for the vegan food app Happy Cow.
Jasmine Sohn
Guide (Gangnam Secrets, Private)
John Park
Guide (Seoul Pub Crawl)
Korean American who's classically trained in bartending. Arrived to Korea just as cocktails and craft beers have placed a foothold amongst the youthful neophiles. John as seen or directly participated in the positive changes to the drinking culture that is the Korean nightlife.
Shawn Morrissey
Dark Side of Seoul
Heritage interpreter, writer, comic book raconteur, armchair weird fiction scholar, self-proclaimed automath, sipper of fine dram, ambler of high places, hopeless conservationist. 17 years of pondering aimlessly in Korea.
Michael Hurt, Ph. D.
Street Fashion Photography
One of Seoul's most experienced and respected Korean-American street fashion photographers. Dr. Hurt knows the ins and outs of spotting great street models, the art and legalities of Korean street photography, and making your shots look great.
BLOG
Top Things To Do In Seoul: Palaces
The Short and Blunt Guide to Seoul's Palaces Palaces are one of the top things to do in Seoul. If you're coming to Seoul for a short time just go to one palace. Seriously. From my own experience and from talking to guests on our tours, once you've seen one...
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Travel Blogger or Media Coming to Korea? We Can Help.
Before you plan too much, or even if you find yourself coming here on a whim, CONTACT US. Seriously.
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10 Unique Souvenirs You Should Get In Seoul
Don't know what to buy in Korea? Here are some Korean souvenirs. One of the most stressful parts of traveling is getting Korean souvenirs and gifts for friends, family, and office mates. What are good things to buy in Korea? I've lived in the Seoul area since 2004,...
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5 times when Korean history was like Game of Thrones
Are you a fan of Game of Thrones? I can't get enough of it. But Korean history is basically Game of Thrones in Asia. How much Korean history do you know? Why would most people even bother? That's the last time you will ask yourself that question. I'll be honest. I...
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Chicken & Beer Night
I really get happy when someone signs up for the Chicken & Beer Pub Crawl. I just love Korean chicken and beer. I don't get to go out for it much these days unless someone signs up. We had five with us this week. The weather was unusually chilly and blustery, but...
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A Little Behind the Scenes of the Dark Side of Seoul Tour
"He dismantled her tomb and rebuilt the bridge using the stones--upside down--so people would always walk on top of her grave." The real reason I got interested in Korea was its history. When I was in college, I took a course in Korean history to help fulfill a degree...
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A Little Hollywood
A few weeks ago I just had one person sign up for the Ultimate Korean BBQ Night Out. Even though I really don't make money when one person signs up, I still love doing the tour. I meet the most interesting people, and we both have a great time. He was a young bearded...
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The Apple Watch
We had two guests for the Ultimate Korean BBQ Night Out last night. A lovely young woman from Malaysia, and an American living in Japan. The American works for Apple, and he was sporting the new iWatch--the first one I've seen in the wild. We all got to play with it a...
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